I spent six years at a firm where a living room cost eleven thousand dollars and four months.
Most of both went on meetings. I would drive across town to look at a wall I had already been sent eleven photographs of, and the client paid for the drive at a designer’s rate. The part that actually changed the room — the plan, the palette, the list of what to buy — took about a fortnight of real work.
So Alcovea sells that fortnight, and nothing around it. You send photographs and a few measurements. A scaled plan, a palette fixed against your own light, a priced list and an install guide come back. Everything a design firm normally bills for in between is the part I removed on purpose, and the price is what is left when you take it out.
People ask whether a room can really be designed by someone who has not stood in it. One hundred and forty-two times now, in seven states, the answer has been yes — provided the measurements are right, which is why we would rather redraw a plan for free than guess.
Nadia FerrantFounder · Alcovea Studio
